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This is the second article in the series: ABC's of Lesson Development. This article builds on language introduced in Part I.
For example, if you are providing consulting on how to become a great Internet Marketer, you need to capture all the skills, knowledge and judgements (KSJ's) that are required to become an Internet Marketer. DACUM is one way you can capture these skills in order to develop custom training. Here is how the workshop process breaks down.
Step 1. Gather Subject Matter Experts (SME's)
This workshop process is like a focus group. The best way to discover all the KSJ's is to bring together a group of of SME's, in this case they would be Internet Marketers. If you are developing these materials on your own because you are the SME and you don't know any other experts, you can proceed through this process by yourself.
Step 2. Ask the question "In the course of my everyday work as a Internet Marker I..."
What follows next is a verb and a skill, knowledge or judgement. For example:
In the course of my everyday work as an Internet Marketer I...:
- Demonstrate reliability
- Write emails
- Implement web metrics
- Write marketing plans
- liaise with clients
- etc.
Typically this process is completed over two days with groups of 8 - 10 experts and the list of KSJ's can exceed 100. This list is usually displayed on cards along a wall, but it can be expressed on paper just as well. If you are trying to develop more concise materials you can keep this list short or break a longer list into a multiple set of materials.
Step 3: Group the KSJ's in categories.
- write a blog
- record a podcasts
- comment on posts
- re-post links
- share news
- record video
- tweet messages
You can categorize these skills as "Communication." I've included an example of a DACUM chart that demonstrates how you can group your list of KSJs. This chart represents an entry level Art Advertising course that is delivered by a local college. Now you can make your own DACUM chart. A smaller version of the DACUM chart can be viewed below as well.
Step 4. Assign a Competence Level to Each KSJ (Optional)
- Can perform some parts of this skill satisfactorily but requires assistance and / or supervision to perform the entire skills.
- Can perform this skill satisfactorily but requires periodic assistance and / or supervision.
- Can perform this skill competently without assistance and/or supervision.
- Can perform this skill competently with more than acceptable speed and / or quality.
This helps you gauge how in-depth you may want to teach certain KSJ's. For example in the skill above "record video" you may not want to teach that as in depth as "tweet messages." If that is the case, I would assign a "2" to record video and a "3" to "Tweet Messages." This process really helps you focus your materials development to those skills that are most important and require more content than the less important skills.
This DACUM process is the standard for developing curriculum, and if you are a knowledge-based consultant or independent trainer this process is a great way to organize your training. In the next post we will explore how we can take the DACUM chart and create lessons in Dojo Learning. The ABC's of Lesson Development is a series on outcomes-bases lesson development and assessment. If you are interested in this series subscribe to our RSS feed and follow along.
3) Institutes in USA have regular discussions that are organized to let students voice any doubts related to their field. Some schools in USA also have industry experts on board that work to establish the reputation of the school. Such interactions may also open doors to job opportunities…………..
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February 25th, 2010 // By Robert